The ecommerce platforms that convert well are not built on default themes and drag-and-drop editors. They are built with performance as a requirement, checkout flows designed around how customers actually behave, and the technical architecture that allows the store to scale when marketing works. Automely builds custom ecommerce websites — from Shopify and WooCommerce builds to full headless commerce implementations and AI-powered product discovery.
Dedicated developers • 7-day onboarding • Shopify, Magento, Headless & AI • NDA on day one50+
Clients Served
120+
Projects Delivered
7 Days
Average Onboarding
4.9/5★
Clutch / GoodFirms Rating
Page load speed is the most measurable performance variable in ecommerce — every 100ms of additional latency reduces conversion rates. Default platform themes load generic JavaScript payloads that no individual store needs. Headless ecommerce architecture decouples the storefront from the commerce backend: your frontend runs on Next.js or Remix with full control over performance, the commerce logic runs on Shopify, Medusa, or a custom backend, and the two communicate via API. The result is a sub-second storefront that can be optimised independently of the platform's release cycle.
AI in ecommerce is now moving from experimental to essential. AI-powered product recommendations that account for browsing behaviour, purchase history, and inventory levels outperform manual merchandising at any catalogue size above a few hundred SKUs. Conversational search — where shoppers describe what they want rather than typing exact product names — increases search-to-purchase conversion significantly. AI-generated product descriptions maintain brand voice at scale. Automely builds these capabilities as part of a commerce build, not as add-ons after launch.
For B2B ecommerce — trade portals, distributor platforms, and wholesale ordering systems — the requirements are different again: customer-specific pricing and catalogues, purchase order and invoice workflows, account-level credit limits, multi-location shipping rules, and ERP integration. Automely builds both B2C and B2B ecommerce platforms, and the architecture decisions for each are made at the start of the project, not discovered halfway through.
WHAT WE BUILD
Every ecommerce engagement is scoped to your specific catalogue, customer journey, and conversion requirements — not a platform template applied uniformly regardless of what your store actually needs.
Bespoke ecommerce stores built around your specific product catalogue, customer journey, and conversion requirements. Custom checkout flows, product configurators for complex or configurable products, bundle and upsell logic, loyalty programme integration, and the performance optimisation that default themes do not provide. Built on the platform that fits your scale — or on a custom stack where no platform fits.
Build Your Ecommerce Store →Headless ecommerce architecture: Next.js or Remix frontend, Shopify Hydrogen / Shopify Storefront API, Medusa.js, or custom commerce API backend. Complete control over frontend performance, UX, and feature velocity — with the commerce backend handling cart, checkout, payments, and order management. Best for high-traffic stores where page load speed is directly tied to revenue.
Go Headless →Custom Magento 2 and Adobe Commerce development for mid-market and enterprise ecommerce: custom module development, theme customisation, B2B commerce features (company accounts, quote management, requisition lists), multi-store architecture, Elasticsearch product search, and integration with ERP and PIM systems. Automely's Magento developers build the custom functionality that Magento's extension marketplace does not cover.
Build Your Magento Store →Custom Shopify theme development (Liquid, not template editors), Shopify app development, Shopify Plus customisations (checkout extensibility, multipass, flow automation), headless Shopify with Hydrogen, and the script and function logic that makes Shopify Plus behave like a custom platform — without platform limitations.
Build Your Shopify Store →Custom WooCommerce development treating WooCommerce as a commerce framework rather than a plugin: custom product types, custom checkout fields and flows, subscription and recurring billing, multi-vendor marketplace builds, B2B pricing by user role, and the performance architecture (object caching, CDN, query optimisation) that large WooCommerce stores require.
Build Your WooCommerce Store →AI product recommendation engines trained on your catalogue and customer behaviour data. Conversational product search using LLMs. AI-generated product descriptions and SEO content at catalogue scale. Automated inventory forecasting using sales velocity and seasonal models. AI customer service chatbots with full product and order context. Visual search for lifestyle and fashion categories. Production features, not demos.
Add AI to Your Store →HOW WE WORK
Six stages built around the specific requirements of ecommerce — from platform architecture through Core Web Vitals optimisation and peak load testing before launch.
01
We map your catalogue, customer journey, conversion requirements, and integration landscape — then recommend the right platform and architecture. Headless vs traditional, Shopify vs Magento vs custom, and the integration dependencies that affect timeline and cost. Deliverable: Platform recommendation with technical rationale and phased delivery roadmap.
02
Conversion-focused design: product page layouts tested against established ecommerce UX patterns, checkout flow optimised to reduce abandonment, mobile-first design for the majority of traffic that arrives on a phone, and Core Web Vitals targets set before a line of code is written. Deliverable: Approved designs with Core Web Vitals performance targets documented.
03
Frontend and backend development in parallel, with the product catalogue, basket, checkout, and payment integration as the first sprint priorities. Two-week sprints with a working, testable store at the end of each cycle. Deliverable: Testable ecommerce increments delivered every sprint, starting with core purchase flow.
04
ERP integration (inventory, orders, fulfilment), PIM integration (product content), third-party payment providers, shipping carrier APIs, and loyalty programme connections. The most unpredictable phase — integration quality varies significantly by upstream system. Deliverable: Tested integrations with documented data flow, error handling, and reconciliation logic.
05
Core Web Vitals optimisation (LCP, CLS, FID targets), load testing to simulate peak traffic scenarios (Black Friday, campaign launches), cross-browser and cross-device testing, and checkout flow QA against real payment methods. Deliverable: Performance audit report with Core Web Vitals scores and load test results before launch.
06
Managed launch with monitoring in place — conversion tracking, error alerting, and performance dashboards. Your dedicated developer remains available for A/B testing, feature additions, seasonal performance tuning, and AI feature additions as the store grows. Deliverable: Live store with monitoring setup and a post-launch iteration roadmap.
Ecommerce projects have predictable failure modes — slow stores that were never load tested, checkout flows that were never optimised, and ERP integrations that break at launch. Automely's ecommerce developers know these failure modes before the first sprint.
The Problem You Face
What Automely Does Differently
Default platform themes load generic JavaScript that slows every page — directly reducing conversion rates at scale
We build custom themes and headless frontends optimised for Core Web Vitals — sub-second load times as a requirement, not a nice-to-have
Agencies build stores on templates and call it 'custom development' — the checkout flow is still the platform default
We treat checkout as the highest-priority UX problem — custom flows designed around how your specific customers actually buy
ERP and PIM integrations are afterthoughts that cause inventory discrepancies and fulfilment failures at launch
We scope ERP and PIM integration requirements in week one — not discovered after the store is already built
B2B ecommerce projects fail when the platform's data model cannot support customer-specific pricing and approval workflows
We build B2B ecommerce with the right platform (Magento B2B, Shopify Plus, or custom) chosen for the actual B2B requirements before any code is written
AI product recommendations are added as a third-party widget that does not have access to your real inventory and pricing data
We build AI recommendation engines trained on your actual catalogue, inventory levels, and customer behaviour — not generic collaborative filtering
The store performs well in testing but crashes under Black Friday traffic because load testing was not part of the build
Peak load testing is part of every ecommerce build — simulating concurrent traffic scenarios before the campaign launches, not after
TECH STACK
Every technology below is used in live ecommerce deployments — from headless Next.js storefronts to Magento B2B platforms and AI-powered recommendation engines.
Next.js (App Router)
Remix
TypeScript
React
Below are examples of ecommerce projects delivered by Automely. All client details are kept confidential.
WHO WE SERVE
Our ecommerce developers understand the specific conversion requirements, integration needs, and platform considerations for each retail segment below.
D2C & Consumer Brands
Direct-to-consumer ecommerce stores optimised for conversion, customer acquisition, and lifetime value — Shopify, headless Next.js, subscription models, and loyalty programmes.
D2C Ecommerce Development
Fashion & Apparel
Ecommerce platforms for fashion brands: size and fit guidance, visual search, lookbook features, returns management, and the performance-first architecture that fashion shoppers expect.
Fashion Ecommerce Development
B2B & Trade
Trade portals, distributor platforms, and wholesale ordering systems with customer-specific pricing, purchase order workflows, credit management, and ERP integration.
B2B Ecommerce Development
Marketplace & Multi-Vendor
Multi-vendor marketplace platforms: seller onboarding, commission management, product approval workflows, payout management, and the trust and review infrastructure that marketplace buyers require.
Marketplace Development
Food & Grocery
Online food and grocery stores with inventory integration, slot-based delivery scheduling, substitution management, and the mobile-first experience that grocery shoppers expect.
Food & Grocery Ecommerce
SaaS & Digital Products
Ecommerce for digital products and SaaS: licence management, subscription billing, seat-based pricing, upgrade and downgrade flows, and integration with CRM and billing systems.
Digital Product Ecommerce
FREQUENTLY ASKED QUESTIONS
What is headless commerce?
Headless commerce is an ecommerce architecture where the frontend (the part shoppers see) is completely separated from the commerce backend (the part that handles products, pricing, cart, checkout, orders, and payments). In a traditional platform setup, the frontend and backend are tightly coupled. In a headless setup, the frontend is built as a separate application — typically in Next.js or Remix — that communicates with the commerce backend via APIs.
| Traditional Platform | Headless Commerce | |
|---|---|---|
| Frontend control | Limited by platform theme system | Complete — any framework, any design |
| Performance | Constrained by platform's JS payload | Optimisable to sub-second load times |
| Feature velocity | Dependent on platform release cycle | Independent — deploy features any time |
| Build complexity | Low–Medium | Medium–High |
| Best for | Standard D2C stores, fast launch | High-traffic, performance-critical, custom UX |
| Cost | Lower initial build | Higher initial build, lower long-term constraint |
How is AI used in ecommerce?
AI is currently used in ecommerce across several production-ready categories:
What is the difference between B2B and B2C ecommerce?
B2C (business-to-consumer) ecommerce sells directly to individual end customers — standard product pages, single checkout, card payments, and a focus on conversion rate and customer acquisition. B2B (business-to-business) ecommerce sells to other businesses and has fundamentally different requirements: customer-specific pricing, customer-specific catalogue visibility, minimum order quantities, purchase order and invoice payment terms, approval workflows before checkout completes, account credit limits, multi-location and split shipment handling, and integration with the buyer's procurement system. B2B ecommerce requires a more complex data model and a different UX — built around efficiency and reordering for known buyers rather than discovery for unknown visitors. Magento B2B, Shopify Plus with custom B2B features, and fully custom platforms are the main options.
How long does it take to build an ecommerce website?
Timeline by type: a custom Shopify theme (design + build, no custom app development) takes 6–10 weeks. A WooCommerce store with custom product types and payment integration takes 8–14 weeks. A Magento 2 build with custom modules and ERP integration takes 14–24 weeks. A headless commerce implementation (Next.js frontend + Shopify or Medusa backend) takes 10–18 weeks. A custom ecommerce platform (marketplace, rental, or B2B portal not served by existing platforms) takes 20–40 weeks. The longest variable is typically integration complexity — connecting to ERP, PIM, logistics, and fulfilment systems adds 4–12 weeks depending on the quality of the upstream APIs.
Whether you are launching a new store, migrating from a platform that has become a constraint, building headless commerce for performance, or adding AI-powered features to an existing store — tell us what you need and we will match you with a dedicated ecommerce developer.
No lock-in contracts • NDA on day one • Shopify, Magento, headless & AI expertise
