43% of the web runs WordPress. Most of it runs slowly, breaks regularly, and nobody can maintain it. A dedicated WordPress developer from Automely builds sites that score well on Lighthouse, handle traffic spikes, and do not break when a plugin updates.
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Finding someone who can install WordPress and add an Elementor page is not difficult. Finding a WordPress developer who writes clean PHP, builds custom Gutenberg blocks, structures WooCommerce stores for conversion, and knows why your site scores 38 on Lighthouse — that is harder.
Our dedicated WordPress developers build properly: custom PHP themes using WordPress coding standards, Gutenberg block development using the Block API, WooCommerce customisation using hooks and filters rather than template overrides, and performance work grounded in actual Lighthouse diagnostics rather than plugin recommendations.
We eliminate page-builder bloat and plugin conflicts by writing clean, professional WordPress code.
Bespoke WordPress themes written in PHP from scratch — no Elementor or Divi dependency. Full Site Editing with theme.json, custom Gutenberg blocks, and Advanced Custom Fields. Clean, readable, and extendable codebases.
Custom WooCommerce stores with bespoke product types, complex pricing logic, checkout customisation, and professional payment integrations using hooks and filters rather than template overrides.
Custom plugins for non-standard functionality: complex data relationships, custom REST API endpoints, CRM/ERP integrations, and highly specific admin workspace interfaces.
Deep Lighthouse diagnostics, database query analysis, object caching (Redis), image pipeline optimisation, and critical CSS extraction. We fix the actual causes of slowness.
Decoupled architecture using WPGraphQL with Next.js or Astro backends. The familiar WordPress admin experience with the speed and safety of a modern frontend stack.
Proactive core, theme, and plugin updates in staging before production. Security hardening, uptime monitoring, automated backups, and incident response planning.
| Area | Technologies & Tools |
|---|---|
| PHP & WordPress Core | PHP 8.x, WordPress hooks/filters/actions, WP CLI, REST API, Gutenberg Block API, theme.json |
| WooCommerce | WooCommerce hooks, CRUD API, custom product types, custom gateways, REST API, Subscriptions, Memberships |
| Frontend | Vanilla JS/TypeScript, React (for Gutenberg blocks), Tailwind CSS, SCSS, webpack/Vite |
| Performance | Query Monitor, Redis, Memcached, Critical CSS, Core Web Vitals, Cloudflare, CDN configuration |
| Headless | WPGraphQL, WordPress REST API, Next.js, Astro, Faust.js, Apollo Client |
| DevOps | Git, WP CLI, Bedrock (Roots), GitHub Actions, Local by Flywheel, Docker, WP Engine/Kinsta |
| Security | Wordfence, 2FA, file permission hardening, SQL injection prevention, security headers, backups |
From high-performance WooCommerce stores to headless WordPress architectures.

Building clean, high-performance themes and plugins that follow official WordPress coding standards. No low-quality page builders.

Scaling e-commerce stores with bespoke logic, optimized queries, and seamless integrations for complex business models.

Creating bespoke editorial experiences using the official Block API and React-based Gutenberg components.

Systematically improving Core Web Vitals to boost search rankings and user conversion rates on high-traffic sites.

Deploying decoupled sites that leverage WordPress content with high-speed Next.js or Astro frontends.

Reliable, weekly maintenance and security monitoring to ensure your site stays up-to-date and protected from vulnerabilities.
Senior developers who treat WordPress as a professional application framework, not just a blogging tool.
Senior developers who write actual PHP code, not just configure page builders
Experts in the WordPress hook system, ensuring your site is maintainable
Specialists in WooCommerce customisation for complex transactional stores
Performance-first mindset: we build sites that score 90+ on Lighthouse
Available full-time, part-time, or per project sprint — in your timezone
Embed directly into your team's Git workflow, Slack, and development process
Full intellectual property and code ownership assigned to you
7-day onboarding with no hiring risk, payroll, or benefits overhead
Experts in custom Gutenberg block development for modern editing
Tailored engagement models for everything from performance sprints to dedicated e-commerce support.
8 hrs/day, Mon–Fri
Full WooCommerce builds and complete site rebuilds
Dedicated developer working exclusively on your product
Daily standup and direct Slack access
Fortnightly sprint review
Private Git repo — you own all code
4 hrs/day, fixed schedule
Ongoing maintenance and recurring feature additions
Performance improvement and security hardening
Dedicated developer on a fixed daily schedule
Weekly sync and shared task board
Flexible scope — scale as needed
Scoped per project
Defined deliverable — theme build, plugin, or audit
Fixed scope, fixed price, fixed timeline
Performance audit and remediation sprints
Platform migration or integration phases
Gutenberg block library builds
All engagements include: daily standup, task board visibility, private Git repository, fortnightly sprint review, direct Slack access, NDA before scoping, IP fully assigned to you.
A structured, fast-track process to on-board senior WordPress engineering expertise.

Tell us about your site, theme, plugins, and goals. We analyze your requirements to find the right WordPress engineering fit.

We match you with a senior WordPress developer whose skills (WooCommerce, performance, custom PHP) align with your project.

Validate the developer's technical approach and communication style in a short call. No commitment until you are happy.

Legal protections established with an NDA. Project scope, hours, and deliverables agreed in writing before work starts.

Your developer is integrated into your Slack, Git, and project tools, contributing code within a week of engagement start.
Whether you need a new custom WordPress build, a WooCommerce store, a performance overhaul, or a developer to maintain and grow an existing site — tell us what you need.
FREQUENTLY ASKED QUESTIONS
Why hire a custom WordPress developer instead of using Elementor or Divi?
Page builders produce bloated HTML that harms SEO and performance. A custom theme loads 20x faster, is easier to maintain without visual editor conflicts, and provides full control over the DOM. It is a professional investment in long-term site health.
What is WooCommerce and how customisable is it?
WooCommerce is the most extensible e-commerce platform. Virtually every part of the cart, checkout, and pricing can be changed via hooks. A senior developer can build complex, enterprise-grade stores that are far more flexible than SaaS alternatives.
What is headless WordPress and when does it make sense?
Headless WordPress separates content from the frontend. It is ideal for high-traffic sites where speed and security are paramount, allowing developers to use modern frameworks like Next.js while keeping the WordPress admin for editors.
How much does a custom WordPress site cost?
Custom themes range from $4,000 to $10,000. Custom WooCommerce stores range from $8,000 to $25,000. We provide senior experts at competitive rates without traditional agency overhead markup.
Can a WordPress developer fix a site built by someone else?
Yes. We start with a technical audit to identify security, speed, and code quality issues. We then provide a remediation report to stabilize and improve the site systematically.
Amplify your business and take advantage of our expertise & experience to shape the future of your business.